Mahindra Thar Roxx (Mock)
3D Product Commercial
Case Study
Crafted entirely from scratch, this cinematic Mahindra Thar Roxx teaser blends dynamic cinematography, dramatic lighting, and lifelike reflections to highlight the SUV’s commanding presence and premium appeal. From meticulously composed camera movements to realistic material rendering and atmospheric visuals, every element was designed to enhance the vehicle’s bold personality and create a striking, high-end brand experience.
Softwares Used
• Blender 3D - Thar model, Creation of custom 3D assets, environment detailing and cinematic scene composition.
• Unreal Engine 5.7 - Vehicle animation, real-time cinematic rendering, camera animation, scene assembly, and achieving high-end automotive visualization using advanced lighting and rendering workflows.
• Adobe Premiere Pro - Final video compositing, sequence editing, sound effects integration, music synchronization, pacing, and overall video assembly.
• DaVinci Resolve - Final color grading, cinematic tone balancing, contrast refinement, highlight control, and achieving the premium visual mood of the commercial.
* The entire commercial - from scripting, storyboarding, mood board, music selection, modeling and texturing to animation and final render - was executed by me.