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Airtel IPTV

3D Product Commercial

Case Study

This project was created to present the Airtel IPTV device in a premium, cinematic style that highlights its modern design and smart entertainment capabilities.
The film focuses on clean lighting, elegant camera movement, and minimal compositions to emphasize the product’s sleek form while visually communicating its key features and benefits.

Each shot is designed to balance realism and clarity, aligning with Airtel’s brand identity while presenting the IPTV device as a smart, high-end home entertainment solution.

I created this commercial to deliver a visually engaging product story that showcases both design and functionality through cinematic 3D storytelling.

Brief Storyboard

  • Scene 1: opening scene with a hero heavy scene on a tv.

  • Scene 2: cinematic shot of Airtel’s set top box.

  • Scene 3: Cinematic shot of tv on half screen and a airtel dish shown in other half.

  • Scene 4: then focus on dish and change weather to rain.

  • Scene 5: focus on TV showing no signal.

  • Scene 6: “BUT”, “NOT ANYMORE” text, then teaser shot of IPTV with logo.

  • Scene 7: “Unstoppable Experience” text, then logo forming on device. Low light.

  • Scene 8: “Unlimited Entertainment” text, then tease on front branding covered under cloth.

  • Scene 9: “No weather dependency” text, then same logo on top device teaser shot.

  • Scene 10: “Presenting” text,  then cloth remove style revealing of product.

  • Scene 11: Rotating shot  of IPTV with highlight features mentioned below.

  • Scene 12: focus on airtel wi-fi then shift focus to IPTV connected to a power socket.

  • Scene 13: VO text supers.

  • Scene 14: Impact drop of IPTV on platform with smoke emerging, impactful drop.

  • Scene 15: Then zoom out to airtel advert, then finish with DTC.

* The entire commercial - from scripting, storyboarding, mood board, music selection, modeling and texturing to animation and final render - was executed by me.

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