Lenskart Bitz
3D Product Commercial
Case Study
This project was created to present Lenskart Bitz in a modern, and dynamic cinematic style that highlights the precision and compact design of the product.
The commercial focuses on sharp lighting, macro detailing, metallic reflections, and smooth camera movement to emphasize the product’s physical elegance and premium finish. Each shot is composed to showcase the intricate shapes, clean design language, and precision detailing while maintaining a high-contrast visual tone aligned with Lenskart’s bold brand identity.
Brief Storyboard
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Scene 1: Product parts appear from darkness with sharp rim lighting.
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Scene 2: Close diagonal moving shot over a stack of bitz placed on dark background.
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Scene 3: Rotational motion shows assembly and compact design. office background, showing relevant bitz design.
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Scene 4: Change background to vacation mode and new Bitz design comes and attach to frame.
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Scene 4: Change background to festive mode and new Bitz design comes and attach to frame.
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Scene 4: Change background to superhero theme and new Bitz design comes and attach to frame.
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Scene 5: Cloth remove reveal of Lenskart Bitz logo on a shape. Confetti, smoke and particles comes to make an impact of launch.
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Scene 6: A frame in middle and different designs of Bitz appear on frame one after the other.
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Scene 7: End with Lenskart Academy logo.
* The entire commercial - from scripting, storyboarding, mood board, music selection, modeling and texturing to animation and final render - was executed by me.